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Samsung S9W TV





Fuseproject and Samsung have an ongoing relationship. The CE brand came to us to design a piece that would showcase their latest technology: the curved screen. Under Yves Béhar’s direction, we developed a concept that would exhibit the curve in the purest way possible: as if it were a piece of art and placed on a plinthe. The plinthe  does more than just act as a display for the screen, it contains a subwoofer and technology that brings the seemingly static object to life. After nearly a year of development the product was showcased at CES in 2015 and is currently in production.


Industrial Design Team: Noah Reinhertz, Arthur Kenzo, Casey Lewis. Under direction of Yves Béhar.