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Rivella Rebrand


2009 - 2010



Rivella is a uniquely Swiss brand that historically has had a rich design heritage. Know anyone Swiss? Simply mention the brand and they’ll bring up endless childhood memories of skiing and sport with family and friends. However, those are only memories, and the brand was losing relevance in Swiss youth culture. At fuseproject we were tasked with rejuvenating the brand by giving it a more active and youthful look and feel. Our brand team rehauled the logo and label, while myself and a small industrial design team under the direction of Yves Béhar updated the form of the bottle. The two teams worked closely to develop a holistic concept in wich the branding .and phyiscal design literally intersected.


Industrial Design Team: Naoya Edahiro, Casey Lewis. Under direction of Yves Béhar.