Under the direction of Yves Béhar at fuseproject, myself and a small team created the latest direction for watch brand Movado. Subtle machined ridges act as minute marks that lead you to the ‘sun’, Movado’s signature element at the top of the watch face. This physical and even topigraphical expression of time was new for Movado, refreshing the brand and leading it into a new territory.
My main role lied in the details: the width of the bezel, the placement and proportion of the hands, and how those details of the face and timepiece related to the seemingly lesser elements of the wristband and buckle.
Team: Qin Li, Erik Berg Kreider, Il gu Cha, Casey Lewis. Under direction of Yves Béhar.